SUMMARY:
MurphyTop is a Cambridge-Massachusetts based stealth-startup in the consumer bedding / mattress / furniture vertical.

OPPORTUNITY:
Upon NDA, you'll be given a pitch of the concept via scheduled screenshare / Skype demo. Co-Founders and Industry Executives who will be asked to contribute $10k-50k to further develop "MurphyTop" and its IP portfolio for a 10-50% co-founder / ownership stake.

OUR TEAM:
MurphyTop was started by a team of entrepreneurs in Cambridge Mass with extensive experience building high growth, profitable ventures including VC-backed SaaS (software-as-a-service) businesses. Their passion for building great businesses has created an energy and enthusiasm that is infused throughout staff members & contractors onboard including marketing experts, web programmers, SEO gurus, bedding experts, and cutting edge web engineers.

INCUBATOR:
MurphyTop was formed and incubated at The Market Accelerator - a startup incubator & technology accelerator based on Market Street in downtown Portsmouth, NH and MIT/ Kendall Square, Cambridge, Mass. www.themarketaccelerator.com/about-us

AD AGENCY:
Founder Eric Melin is also Founder/CEO of an Affiliated Internet Advertising Agency and was previously VP, Marketing of a related bedding business based in Los Angeles where he generated millions of website visitors per day primarily through in-bound search traffic (visitors from Google, Yahoo, Bing, etc). Multi-BILLION Dollars in Revenue is generated as result of these website visitors.

FOUNDER:

Eric Melin: Entrepreneur, Investment Banker, SEO/SEM Expert, Technologist, Digital Media Exec & VP at VC-backed SaaS Ventures.
Former VP of Marketing at a large Bedding & Furniture Business: www.linkedin.com/in/ericmelin

PRODUCT: MurphyTop
Corporate: LLC, Trademarks & Corporate Docs Pending.
Industry: Furniture & Bedding
Financing: Privately Held. Seed funding via Founders
Hiring: Work-at-home Contracting Opportunities
Advisors: Equity compensation available
Investors: Future rounds to include outside investors
Venture Stage: Prototype Exists / MVP
Financials: No Revenue, No Debt.
Competitors: Upon NDA.
Ask: 10-50% at 100k FMV.
Exit: Most likely Licencing Deal within 36 Months.

KEY SUCCESS FACTORS: Revenue is primarily direct sales via our website and via select wholesale accounts. The ecommerce business is highly sensitive to minor technical changes (Search Algorithms) in the Internet Search Engines (i.e. Google) which represents substantial risk to investors.

EXEC BACKGROUNDS: Advisors/Co-Founders ideally have industry connections or direct experience working for: IKEA, Bo Concepts, IJX, Sears, Macy's, BeautyRest, Simmons, MattressFirm, Ashley Furniture, Williams Sonoma, Sleepy’s, Pier1, Slumberland, Rooms-To-Go, Ethan-Allen, La-Z-Boy, Select Comfort, Bob's Furniture, Jordan' Furniture, etc.

OUR NEEDS:

MurphyTop has a strong 3-person team and the will to bring a new consumer bedding product to market. We need 50K in Seed Funding to complete our functional product prototype for professional focus groups, test marketing and manufacturer sourcing. Team Members, Advisors, Volunteers, and Angel Investors are welcomed to inquire for information.

CONTACT INFO:

Eric Melin, Inventor of "MurphyTop"
info@murphytop.com
www.murphytop.com
+1-617-208-3005 phone
+1-617-208-2481 fax

Melin & Company, LLC
www.melincompany.com
info@melincompany.com
Cambridge, Mass